1.  BusinessAsia reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted.

 2.  BusinessAsia will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provision contained with its policies, regardless of whether or not set forth in the rate card.

 3.  The advertiser and its agency, if there be one, jointly and severally agree to pay the amount of invoices rendered by BusinessAsia within the time specified on the invoice.

 4.  All direct advertisers or agencies must supply BusinessAsia with a legal street address and not just a post office box.

 5.  Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of BusinessAsia to determine actual positions.

 6.  Rates, conditions, and space units are subject to change without notice.

 7.  Schedule of month’s insertion and size of space must accompany all orders and are binding upon advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). So-called “space reservations” are not considered by BusinessAsia as orders or binding upon it in any way.

 8.  Reproduction quality is at the advertiser’s risk if BusinessAsia’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to BusinessAsia within the 45 days of issue date.

 9.  Advertising film will be destroyed if not ordered returned within 12 months after last use.

 10.  The advertiser and its agency, if there be one, jointly and severally agree that in the event BusinessAsia commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may by held legally responsible, Publisher’s liability will in no event exceed the cost of the space ordered and further agree that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits.

 11.  The advertiser and its agency, if there be one, each represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary, or otherwise private material; (iii) any testimonials contained in any advertisement submitted by or on behalf of the advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violate of any third party’s rights, or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, the advertiser and its agency, if there be one, jointly and severally agree to indemnify and save harmless Publisher against any loss, liability, damage, and expense of whatsoever nature arising out of copying, or publishing of such advertisement.

 12.  The advertiser and its agency, if there be one, jointly and severally agree to and do indemnify and save harmless Publisher from all loss, damage, and liability growing out of the failure of any sweepstakes or contest inserted by them for the publication to be in compliance and conformity with any and all laws, orders, ordinances, and statutes of the United States, or any of the states or subdivisions thereof.

 13.  All orders accepted are subject to acts of God, fires, strikes, accidents, or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing, or distributing BusinessAsia.

 14.  All advertisements must be clearly identified by the trademark or signature of the advertiser.

 15.  Words such as “advertisement” will be placed with copy that, in Publication’s opinion, resembles editorial matter.

 16.  Cancellations must be in writing. Cancellations not received in writing on or before the advertisement closing date are not binding on Publisher. In the event an order is cancelled, the advertiser and its agency, if there be one, jointly and severally agree that they will still be responsible for the cost of any work performed or materials purchased on behalf of the advertiser. Orders may not be cancelled or changed by the advertiser after the closing date without the acknowledgement and acceptance of Publisher. If orders are not timely cancelled, the advertiser and its agency, if there be one, jointly and severally agree that they will be responsible for the cost of such cancelled advertisements, including “kill fees” for: (i) covers equal to the premium charges outlined on the magazine’s rate card and; (ii) scent strips equal to 10% of the cost for such scent strip.

 17.  A copy of any proposed insert must be submitted to Publisher prior to publishing of the insert. In no event shall Publisher be responsible for any errors or omissions in, or production quality of any furnished insert.

 18.  The advertiser and its agency, if there be one, jointly and severally agree to reimburse Publisher for its attorney’s costs and fees in collecting any unpaid billings for advertisements.

 19.  The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties.

 20.  All issues related to advertising will be governed by the laws of the State of Texas applicable to contracts to be performed entirely therein. Any action brought by advertiser and/or its agency, if there be one, against Publisher relating to advertising must be brought in the state or federal courts of Dallas, Texas and the parties hereby consent to the jurisdiction of such courts.